Hey there, my name is Max Barringer. I’m a millennial through and through. I grew up on Tumblr.com + Myspace and eventually revolutionized Instagram marketing — simply hustling as a kid. I eventually ran those roads to the end and was forced to encounter my demons. In those times, I found yoga. I fell in love with my yoga mat. And from that, I simply wanted to create products for other people, exactly like me, to practice yoga on and love! So, here we are. I built this company in a coffee shop outside of Stanford University in Palo Alto. I had just driven nearly 2,500 miles from the opposite coast of the country and chose to start this brand.